Branded entertainment, also known as branded content, is a marketing technique wherein a company funds the production of content. A company uses content to connect with their target audience and increase brand awareness. Content for branded entertainment has been shown on different platforms, such as television, movies, video games, events, and online media.
Every company has a story to tell. If you need help with branded entertainment, turn only to the experts at IndieWhip. We have worked with well-known companies, including toymakers, phone companies, health care providers, sporting apparel stores, and couriers. With our talented team, we can help you send your message to your target audience.
Benefits of Branded Entertainment
Businesses work in partnership with media firms or artists to create engaging and creative content for branded entertainment. Here are some benefits of branded entertainment:
Branded Entertainment Can Strengthen Your Story
Branded entertainment is about storytelling. Your brand needs a narrative complete with elements, such as a story arc, plot development, and characters. The final product should reflect your message, core values, and goals.
Branded Entertainment Can Help You Connect to Your Audience
Engaging content, such as videos, can capture the attention of your audience. Your customers or clients will be intrigued and encouraged to buy your product. Customer experience is equally as important as your actual service or product. Through quality content, you get customers to like your brand while entertaining them. Read more about the ins and outs of branded content here: https://medium.com/the-mission/branded-content-the-what-why-when-and-how-fb9426dc3e14.
Tips for Effective Branded Entertainment
Set Goals for Branded Entertainment
You must have clear-cut goals before you hire a production company for branded entertainment. Write an outline of your objectives, and figure out what you want to accomplish. Are you trying to promote your new products or services? Do you want to increase your sales? Would you like to strengthen your brand awareness and marketing efforts?
Develop Ideas for Branded Entertainment
Schedule an appointment with your team and a video production company to discuss ideas. To maximize your brainstorming session, you need to welcome different ideas, even the most unconventional ones. Sometimes, the best concepts for branded entertainment come from the least likely places.
Consider User Experience for Branded Entertainment
Think about your target customers. Answer the question, “What’s in it for me?” when it comes to creating content for branded entertainment. Highlight the qualities of your products or services that can improve the lives of your customers or clients.
Work With a Company With Experience in Branded Entertainment
Don’t make the mistake of hiring a company with a poor reputation for your branded entertainment. In hiring a production company, consider their experience in making compelling video or film content. Before hiring the services of a company, check out their portfolio and their list of previous projects. Find out if they have created output similar to what you want for branded entertainment. Learn more about brands who chose IndieWhip to create their branded entertainment.
Tap Into Your Audience’s Emotions With Content for Branded Entertainment
Content for branded entertainment must elicit emotions for you to connect better with your audience. For example, having witty or humorous content in your final product can spark conversations and give a positive impression of your company.
Speaking of emotions, you may consider giving your content a touch of nostalgia. This may work well if you are targeting a specific group of people, such as baby boomers or generation X. Tap on the common positive experiences of these people, such as trends, during their respective eras. Figure out how your brand can make an impact on them.
Make Content for Branded Entertainment Easy to Access
Good content must be easy to share, especially with your target audience. Do not limit access to your company website or your Facebook page. These days, people enjoy sharing engaging media content, such as those made for branded entertainment. Take advantage of this strategy by making your content available on different digital platforms and video sharing sites.
Contact Us for Branded Entertainment
Trust only the experts at IndieWhip when it comes to branded entertainment. Get in touch with us to learn more and see examples about the benefits of branded entertainment. We look forward to serving you and creating a quality end product.
IndieWhip: Boosting Your Brand Through a Video Production Company
In today’s fast-growing global marketplace, effective brand marketing is necessary for businesses to succeed. One of the best ways to attract and engage your target audience is through promotional video. A high-quality, well-produced video, whether it’s a short film or an infomercial, can get potential customers interested in your products or services. Give your brand the marketing push it deserves through IndieWhip.
IndieWhip creates engrossing video content that will not only help you increase brand awareness but also let you connect with your audience on a personal level. Our team has both the technical ability and the creative drive needed to develop motion pictures that stand out from the crowd. See for yourself as you scroll through our portfolio.
About Us – Your Go-To Video Production Company for Branded Enterntainment
It’s no secret that creating a successful video project can take time, patience, and a lot of work. If you want to jump-start your video marketing campaign but don’t know how, reach out to IndieWhip. At our video production company, we collaborate with clients to produce content that fits their specific needs.
Passion for Storytelling: Branded Entertainment
We love what we do, and we are passionate about helping our client tell their story. Through hard work, focus, and precision, we’ve sculpted a system that lets us develop unique video content that speaks directly to your target audience.
Aligning Video Content With Your Brand’s Goals: Branded Entertainment
Unlike in traditional business dealings, we make it a point to foster deep relationships with our clients. This helps us tailor the video content to your particular brand marketing goals. Let us get to know you, how you work, and what you want to say. When you allow us to understand your objectives, we can use the magic of motion picture to bring your vision to life.
Our Services – Producing Informative and Captivating Video Content: Branded Entertainment
What we do is simple: We create videos. Motion pictures are our tools of choice. From commercials to shows, we can take on any video production project. Our creative team is well versed in the art of using sight, sound, and emotion to tell compelling stories. We work with hundreds of talented individuals across the globe to produce motion pictures that educate, interest, and attract your customer base.
Creative Drive: Branded Entertainment
We use a story-driven approach to video production. With state-of-the-art motion graphics, thoughtful planning, and clever camerawork, we help businesses market their brands in engaging and artistic yet concise ways.
Technical Ability: Branded Entertainment
To break up the monotony found in typical videos, we engage the audience through subtle camera movements, clever editing, and precise audio engineering. If you let us create your project, we can help you connect with your target market and gain their trust and loyalty.
Our Clients – Making Motion Pictures for a Wide Range of Brands: Branded Entertainment
Since our establishment in 2013, we have created a variety of videos for clients from different industries. Through the leadership of our director, Brian Bruzzi, and executive producer, Chandler Quintin, we have successfully produced content for the following companies
- A.T. Cross Company
- American Lung Association
- Carousel Industries
- Cengage Learning
- Extreme Networks
- Fresh Tilled Soil
- Gingerbread Shed
- Harvard Business Review
- Liberty Bank
- Maxwell Health
- Planet Fitness
- Project Repat
- Sheaffer Pen & Art Supply Co.
- Verge Campus
- Wall Street Prep
- And More!
Work With Our Talented Video Production Team to Create Branded Entertainment
Using video for your business is a great way to showcase what you have to offer and reach your target market. With help from the professionals at IndieWhip, you can use motion pictures to pique customer interest in your brand and get ahead of the marketing game.
Interested in working with our creative team? You can reach us by calling 508-469-0148, emailing firstname.lastname@example.org, or sending us a message through our online form. Partner with us, and we’ll help you bring a human touch to your marketing campaign.