THE WORLD'S FIRST TRACKABLE FINE WRITING INSTRUMENT WITH TRACKR TECHNOLOGY
The A. T. Cross company was founded in 1846 in Providence, RI, and is one of the world's oldest manufacturer of fine writing instruments. In a continual effort to be innovative, Cross became the fist company to implement TrackR technology into a brand new pen product, which will be released in 2017.
IndieWhip was hired to create the first piece of video marketing collateral to support the launch of the Peerless TrackR pen. In addition to being shown globally, this video will be used to support sales efforts for various market segments.
DIRECTOR, BRIAN BRUZZI
EXECUTIVE PRODUCER, PAUL KETTELLE
SUPERVISING PRODUCER, CHANDLER QUINTIN
KEY ANIMATION, SIMPLE STORY STUDIOS
ASSISTANT ANIMATION, CULLEN BARNETT