Simplifying a complex big data, analysis platform to the level of a child’s understanding.
Sometimes only catering to very technical clientele can hinder a company from expanding past a certain point. Extreme Networks released a groundbreaking new product that bridged the gap in hardware and software analytics to be manageable and viewable in real-time. They called IndieWhip to create an animation piece that would help simplify their big idea, so that less technical personnel could gain a greater understanding of the product. By looking at their product as a story, we created a piece that was so simple even a child can understand it. With the aid of our spot, Purview received global recognition, new customers and secured three awards.
DIRECTOR, BRIAN BRUZZI
PRODUCER, PAUL KETTELLE
ANIMATOR, BRIAN BRUZZI
AUDIO, BRAIN BRUZZI
EDITOR, BRIAN BRUZZI
SUPERVISING PRODUCER, CHANDLER QUINTIN